Glossary · Pakun AI editorial team · November 2026
NAP, explained simply: name, address, phone – the basis of local visibility
NAP stands for name, address, phone: your business name, address and phone number. Consistent, correct details help customers recognize the right business.
Context and limits
Contradicting details can cause confusion. But no fixed number of identical directory listings or a specific citation factor follows from that. Never create fake locations.
How to check it in practice
Compare your website, your verified business profiles and relevant directories. Document real changes and correct wrong details at the source.
No guaranteed visibility
Documented findings and checkable actions are one thing; promised rankings, AI mentions or revenue are another. Nobody can guarantee the latter.
FAQ
Common questions
Further reading
What does NAP mean?
Name, address, phone: your business name, address and phone number, written the same way everywhere.
How many directory listings do I need?
There is no reliable number. Correct, consistent details on the listings that matter are more important than many listings.