Method & evidence
Evidence before promises.
We measure website technology and the data available from Search Console, Bing and your Google profile. AI answers are not part of our checks. This page explains how we document results – and where their limits are.
- No ranking guarantees
- Values with dates
- Your accounts stay yours
Measured honestly
What we measure – and what we don’t.
What we measure
- Google Search Console: clicks, impressions and search queries. Google does not report AI Overviews separately there.
- Bing Webmaster Tools: how often Microsoft Copilot cites your pages (the “AI Performance” report, a public preview by Microsoft), where connected.
- Google Business Profile insights: calls, direction requests, views.
- Positions for fixed searches through our own meta search, always with the date.
- Websites we host: visits from AI crawlers and visits referred by chatgpt.com or perplexity.ai.
What we don’t do
- Query ChatGPT, Claude or Gemini, automatically or by hand. We make no statements about whether or how AI assistants mention you.
- Report percentages of “AI visibility”. There is no reliable measurement for that.
- Credit every improvement to ourselves. Season, weather and competition play a part.
- Promise “first place” or a mention in ChatGPT. Search engines and AI providers make their own decisions.
- Buy or write reviews. We only help you ask happy customers for a review fairly.
We read Search Console, Bing and your Google profile once you give us access.
-
Baseline
A measurement in the agreed scope – the Visibility Check or Visibility Analysis – each with the date it was taken.
-
Work done
The agreed changes (business data, content, structured data) are named transparently.
-
Result
A new measurement at the agreed time. We show what changed – even if nothing did.
Method
How we think about measurement.
What does AI visibility mean?
Whether a named business appears in the answers or cited sources of an AI system for defined questions. A mention, a recommendation and a source link are different observations. None of them is a guaranteed ranking.
What role does SEO play?
Accessible pages, helpful copy, clear navigation and verifiable business details make it easier for search engines to understand you. Google says the same SEO best practices apply to its AI search features. No special “AI markup” guarantees inclusion.
How is a measurement documented?
The business and exact domain, the questions, language, target region, system and available model version, search mode, and date and time. Original answers and source URLs are kept. Checks that were blocked or unavailable are marked as “not available” – never as zero visibility.
How can results be compared?
Repeat the same questions under documented conditions. Relate answers that mention the business to successfully checked answers, separately by system and date. Note changes to models, sources and settings. A small sample does not represent all customers or future answers.
What does an action plan deliver?
Evidence-based priorities for 30, 60 and 90 days, with reasons, dependencies and a checkable goal. The plan itself does not change a website, buy a domain or include implementation.
Where are the limits?
AI answers differ by question, region, system and time. Indexing, rankings, citations, enquiries and revenue cannot be guaranteed. Example websites show possible design and scope, not real customer results. Only the agreed scope of work is included.
Worked example, not a client result: if a business is named in 2 of 5 successfully checked answers, the observed share in this sample is 40%. An additional failed check is reported separately. This is neither a market share nor a forecast.
Primary sources: Google Search Central: AI features and your website · Google Search Central: helpful, reliable, people-first content. Editorial responsibility: Pakun AI. Reviewed November 2026.
Do you check whether ChatGPT recommends my business?
No. We do not query AI assistants. We check and improve the public facts such systems draw on – your website, your Google profile and directory listings – and measure with Search Console, Bing Webmaster Tools and your profile insights.
What if a value cannot be measured?
Then the report says “not available” or “not connected” instead of showing zero.
Do you have client case studies?
Not yet. We publish case studies only with the business’s written permission. Until then, see our own use.
Who owns the accounts?
You do. We work with read or manager access to Search Console, Bing Webmaster Tools and your Google profile, which you can revoke at any time.