Glossary · Pakun AI editorial team · November 2026
Local SEO, explained simply: how nearby customers find you
Local SEO is about how findable a business is in location-based searches. According to Google, relevance, distance and prominence are the main factors in local results.
Context and limits
A business cannot optimize away the distance to a searcher with copy. Location pages should show real services and useful local information, not just swapped city names.
How to check it in practice
Keep your verified business profile complete and correct. Check hours, category and website. Never invent or buy reviews. Keep the area you serve and your business address clearly apart.
No guaranteed visibility
Documented findings and checkable actions are one thing; promised rankings, AI mentions or revenue are another. Nobody can guarantee the latter.
FAQ
Common questions
Further reading
What is local SEO?
Work on how findable a business is in location-based searches. Google names relevance, distance and prominence as the main factors.
Should I build a page for every town I serve?
Only if each page offers real, specific information. Many near-identical city pages can break Google’s spam policies on doorway pages.