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Templates · PDF (25 pages) + text fileReview Templates. €15

55 ready-to-use texts: 24 review requests by SMS, WhatsApp, email, invoice and QR card plus 31 replies to any review – within Google's rules, no incentives.

Buy now – €15 What’s inside?
  • Instant download
  • Invoice by email
  • For businesses only

What’s inside

  • The rules on one page: Google’s policies, the US FTC review rule and the UK DMCC Act
  • Request templates for text, WhatsApp, email, invoices, QR cards and in person
  • Reply templates from 5 stars to unfair criticism
  • Steps for reporting reviews that look fake
  • Privacy when replying (including for clinics and practices)
  • A 30-minute monthly routine with four simple numbers
  • Plus a plain-text file for copy and paste

Table of contents

  1. Ground rules: what's allowed and what isn't
  2. When and how to ask
  3. Request templates
  4. Reply templates
  5. Rules for replies
  6. Monthly routine and simple metrics

Sample

Google's policy on prohibited and restricted content spells out what isn't allowed with reviews. For businesses, these are the points that matter most:

  • Incentives for reviews – payment, discounts, free goods or services – "10% off your next service if you leave a review", vouchers, prize draws, a free coffee for stars
  • Review gating – selectively asking happy customers for (positive) reviews, or discouraging negative ones – asking "Were you happy with us?" first and only sending the Google link if they say yes
  • Pressure and instructions – pushing customers to review while on the premises, or asking for specific content – "Could you just do it here at the counter?"; "Please mention that Dave was great"
  • …
From chapter 1: Ground rules: what's allowed and what isn't

Who is it for?

Businesses that want more genuine Google reviews and calm, professional replies to criticism.

Good to know

  • Written for the US and UK – not a word-for-word translation. Where Google, AI tools or the law come up, the official sources are listed.
  • Updated October 2026. Licensed for use within your own business, including all your staff.
  • Not legal, tax or financial advice.

Questions about buying

How do I pay?

Enter your company name and email and confirm you are buying for your business. Payment runs through Stripe.

Do I get an invoice?

Yes. Your invoice arrives automatically by email. Prices are final prices in EUR; no VAT is charged (German small business rule, § 19 UStG).

When and for how long can I download?

Your files appear straight after payment, and we email you the link. It stays valid for 12 months.

Can my whole team use the files?

Yes. Licensed for use within your own business (one company, all staff); no redistribution or resale.

Can I buy as a consumer?

No. For business customers only (B2B). Our terms (AGB, German) apply.

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For business customers only (B2B) – not for consumers. Our terms (AGB, German) apply. Licensed for use within your own business (one company, all staff); no redistribution or resale. Our guides are not legal, tax or financial advice. Prices are final prices in EUR, charged via Stripe; your card statement shows the amount in your currency. No VAT is charged (German small business rule, § 19 UStG).

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